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Monday, September 26, 2011

2:30 PM - 3:25 PM
Track: Employee Engagement View Track

THE ART AND SCIENCE OF EMPLOYEE COMMUNICATION

Shawn Connors, President and Founder, HOPE HEALTH

  • Kalamazoo County, Michigan Government devised a communications strategy with a wellness consultant and communications partner that is proving effective at impacting employees’ attitudes and behaviors related to health and wellness
  • Learn how information gathered from things like claims data, surveys and Google analytics were used to support crafting messages to employees
  • Combining data with technology and creativity proved to be a winning combination for having a positive effect on employees embracing health and wellness

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