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11:15 - 11:45 Rudy GarciaMegan ChiarelloMarty Traynor


Social Media is for Closers: Put That Coffee Down and Build Your Social Selling Organization


Rudy Garcia
President and CEO, Qandun Insurance Agency Inc.

Megan Chiarello
Principal | Head of Marketing, P3 Workplace Solutions

Marty Traynor
VP, Voluntary Benefits, Mutual of Omaha


Session Description

This session will dive into the concept of social selling and how insurance professionals can leverage social media platforms for business development, client retention, thought leadership and brand recognition. There is a distinctive and intentional practice for social selling. Learn key strategies, tools and resources to create a personalized game plan for your social takeover, including: 

  • Social Selling 101: Small (but mighty) ideas to see measurable ROI
  • Connect for Prospecting: How to build a network of qualified leads
  • Nature and Nurture: Use your company social pages and employee profiles to command professional authority and brand loyalty
  • Social Case Studies: Examples of how industry vets and social-enthusiasts have put their personal stamp on social success
  • Make it Your Own: Cultivate a social presence that fits your company culture, business strategy, target audience and overall goals 


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