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8:45 - 9:15 Ron Neyer


Keynote – Revamping Messaging to Enhance Participation


Ron Neyer
Associate Research Director, LIMRA


Session Description

This session will examine the communication of optional insurance benefits. Drawing on key findings from various recent LIMRA studies, we will consider how the industry currently tries to engage employees at the workplace. Come learn the reasons why these efforts sometimes fall short, and gain a better understanding of the perspectives of clients and brokers.


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