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8:30 - 9:00 Patrick Toner


Keynote: Knowing Why Employees Buy (or waive) Voluntary Benefits Can Boost Premium 20-30%


Patrick Toner
President, Customer Benefits Analytics, LLC


Session Description


This session will highlight findings into the reasons why employees choose to enroll or waive benefits, and how brokers can use them.
Attendees  will learn:
- The primary and secondary reasons why employees enroll or waive voluntary benefits
-Different reasons across types of benefits
-Employee demographic and lifestyle attributes that are related to enrollment behavior
-Sources of information that make the biggest impact on enrolling supplemental health products like accident and critical illness
-Recommendations for enrollment communication



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