Keynote: The Hidden Rewards of Great Benefits
SVP, Chief Human Resources Officer, AFLAC
Director of Resource Innovation, Employee Benefits, BancorpSouth Insurance Services, Inc.
With rising out-of-pocket expenses and medical costs outpacing workers' income, employers must spend smarter on health care and provide continuous benefits education to employees. Producers should show the value of offering supplemental products like critical illness, hospital or cancer insurance and arm their clients with ways to help employees understand their full scope of benefits.
Expanding benefits portfolios with voluntary insurance products has multiple advantages for advisers, including:
- Generating a new revenue stream
- Offering a more competitive benefits package while controlling costs for employers
- Increasing employee participation in benefits they want, while providing much-needed financial protection.