Taking it to the Bank: How a National Financial Institution Turned High Stress, High Cost Population Into a Healthy, High Performing Culture
Director of Health & Performance, HUB International
EVP, and Chief Adminsitrative Officer, Crescent Bank
HUB International and its client, Crescent Bank, share their story of turning their 650 employee group, that was largely inactive, stressed-out, and unhealthy, into an invigorated culture of health. Leadership adopted rigorous strategic planning, and intensive project management to sky-rocket employee participation over 300% in 3 years. The new plan revamped vendor strategy, redesigned the incentive structure, developed a wellness champions committee, initiated location-specific initiatives, and moved from a participatory to a health-contingent program. The result? Crescent Bank employees who fully engage in the wellness program, cost the health plan 50% less than non-participants and report being healthier and happier on the job. Now that's bank!