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Thursday, October 1, 2015

12:30 p.m. - 1:15 p.m.

INDUSTRY INNOVATION SESSION: BEYOND "SPRAY AND PRAY" EMPLOYEE COMMUNICATIONS - HOW CONSUMER MARKETING TECHNIQUES WILL REVOLUTIONIZE EMPLOYEE BENEFITS

Kris Gates, VP, Marketing Strategy & Customer Experience, MASSMUTUAL RETIREMENT SERVICES & WORKPLACE INSURANCE DIVISION

Join Kris Gates, Vice President, Marketing of MassMutual Retirement Services & Workplace Insurance, to learn how big data, marketing personas and behavioral finance will revolutionize how employees take positive actions in their workplace retirement and insurance plans, as well as how to solve the broader employee benefits picture for each individual American worker.

Sponsored by:
Mass Mutual

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