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Friday, October 2, 2015

10:00 a.m. - 10:45 a.m.
Track: Wellness Sponsored by Interactive Health View Track

HALLMARK: EFFECTIVE COMMUNICATION DRIVES WELLNESS PARTICIPATION

Jennifer Patel, Director, Wellness Engagement, HALLMARK BUSINESS CONNECTIONS

Many companies buy or build robust wellness programs but forget the impact of an effective communication strategy on engagement.  A solid communications plan considers employee, geographic and role diversity along with new and innovative ways of sharing information.  Hallmark Business Connections enjoys over 80% participation in its employee wellness programs and this session will share their experiences with program design and some of their unique communication strategies. In this session you will learn how to determine the critical components of a wellness communication plan, determine if segmented communications could be beneficial for your population, learn the role that creative plays in communication tactics, see samples of communication vehicles used in the Hallmark program.

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