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Wednesday, February 25, 2015

3:50 p.m. - 4:35 p.m.
Track: Products & Marketing View Track

HOW TO WIN WITH PREFERRED CLIENTS

Marlin Woods, Founder, BENEFITS PLUS CONSULTING, LLC
Panelist: Jessica Brooks, Executive Director, PITTSBURGH BUSINESS GROUP ON HEALTH
Panelist: Justin Leader, MS, CVBS, VP, Business Development, SPECIAL RISK INSURANCE SERVICES, INC. (SRIS)
Panelist: Pieter Van Hoeven, Principal, TFG PARTNERS, LLC

In today's modern sales culture, the B2B sales process is in need of innovative methods to attract and secure prospective clients for which to provide services and solutions. A transaction-like process with an undue amount of sales pressure can create distrust from corporate decision-makers who resist the business solutions professional rather than welcoming them as a trusted adviser. This panel discussion will dive into a different approach of how to successfully draw and sustain lasting client relationships from three distinctive vantage points, revealing unique perspective for industry sales professionals to understand the prospect and how they want to be treated.

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