All Sessions | Growth & Innovation


2:00 - 2:45


Why Aren't Women Taking Better Advantage Of Their Employee Benefits?


Jean Wiskowski
Chief Marketing Officer, Prudential Group Insurance


Session Description

More than ever women need the employee benefits that the industry has always assumed men need. Unfortunately, women trail men in voluntary benefits participation, and as a result, in financial wellness. Many employers are challenged in answering these questions: Why aren't women taking better advantage of their employee benefits? What are women's communication preferences?

This session will answer these questions, among others and touch on issues surrounding women and employee benefits by highlighting Prudential's research findings on what women say they want and need. It will also share innovative communication solutions that have helped women improve their financial wellness.


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