All Sessions | Growth & Innovation

 

11:00 - 12:00

 

The Evolving Role of Consumers in Purchasing Benefits

 

Steve Howard
SVP, CMO, AIG Benefit Solutions

 

Session Description

The benefits landscape is changing rapidly as consumers are taking additional responsibility for their benefit choices, and they are also assuming more of the costs. This presentation will explore how brokers can adapt to these changes by addressing consumers' needs through effective communications and enrollment strategies that emphasize education. It will also discuss how product design and enrollment vehicles may change in response to this changing dynamic.

 


 All Sessions