All Sessions | Growth & Innovation


11:00 - 12:00


The Evolving Role of Consumers in Purchasing Benefits


Steve Howard
SVP, CMO, AIG Benefit Solutions


Session Description

The benefits landscape is changing rapidly as consumers are taking additional responsibility for their benefit choices, and they are also assuming more of the costs. This presentation will explore how brokers can adapt to these changes by addressing consumers' needs through effective communications and enrollment strategies that emphasize education. It will also discuss how product design and enrollment vehicles may change in response to this changing dynamic.


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