Download
Brochure

Travel & Venue Info

Share |

Tuesday, February 12, 2013

11:30 a.m. - 12:15 p.m.
Track: Distribution & Marketing View Track

BECOMING CUSTOMER CENTRIC IN A PRODUCT CENTRIC INDUSTRY

Jim Ouimet, MBA, LTCGS, WBC, President, US Marketing & Sales, AFINIUM

Insurance Brokers and carriers recognize the need to profitably engage their customers and maximize their customers' lifetime financial value. Customer Centric marketing offers a  model for selling big ticket, intangible products and services making the seller-buyer relationship far less adversarial and take selling to a higher level permitting professionals to differentiate themselves and their offerings by appealing to customer needs.. This session will provide direction to help sales professionals: Transform sales calls into interactive conversations, Position their offerings in relation to buyer needs, Facilitate a more consistent customer experience, Achieve shorter sales cycles, and Integrate sales and marketing into a cooperative, cross-functional team.

>> Submit a question to this session's speakers

>> Return to Agenda