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Monday, September 23, 2013

10:45 a.m. - 11:30 a.m.
Track: Health Care View Track

OWNERSHIP AND INCENTIVES: COMBINING HSAS AND HRAS WITH TARGETED INCENTIVE CHANNELS

Beth Griffin, Global Business Leader, Healthcare & Insurance, Global Prepaid Product and Solutions, MASTERCARD WORLDWIDE
Erin Hatzikostas, Head, Strategy & Business Development, AETNA CONSUMER FINANCIAL SOLUTIONS AT AETNA

Consumers are increasingly taking on more responsibility for their healthcare choices. The growth of consumer-driven health plans including plan designs with high deductibles and Health Savings Accounts (HSAs) has created greater insurer and employer reliance on incentives to promote wellness. A new generation of rules-based debit and prepaid cards has been developed to accommodate this drive towards consumerism and further invest consumers in their healthcare and general wellness.

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