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Travel & Venue Info


JW Marriott Desert Ridge
5350 East Marriott Drive
Phoenix, AZ 85054

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Tuesday, September 11, 2012

11:45 a.m. - 12:30 p.m.
Track: Broker Growth & Profitability View Track

MAKING HEALTH THE EMPLOYER’S BUSINESS

Thomas Parry, President, INTEGRATED BENEFITS INSTITUTE

This third survey by the Integrated Benefits Institute looks at the beliefs and experience of CFOs concerning health as a bottom-line investment instead of a cost and investigates how brokers, suppliers and benefits managers can best suggest to financial executives that
health initiatives/purchases should be approved. What factors related to health-related outcomes must be included? What types of information are likely to be most helpful and credible, and from what sources? What are the most likely pathways CFOs see from poor health to financial performance? How best can health-related productivity be defined and measured?

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