Download
Brochure

2011 Attendee Testimonials

"Attended to get insight into what other companies are doing for wellness, cost containment for healthcare, employee engagement and communications and education. Taking back lots of good ideas..."


"The presenters were very knowledgeable. I also appreciated the depth of the presentations. This was definitely information I’ll be able to use."
“Keynote speakers were great as well as the breakout sessions.”
“The sessions were timely and informative. Great networking opportunities.”

Travel & Venue Info


JW Marriott Desert Ridge
5350 East Marriott Drive
Phoenix, AZ 85054

Share |

Sunday, September 9, 2012

1:30 p.m. - 3:00 p.m.
Track: Pre-Conference Workshops View Track

PRE-CONFERENCE WORKSHOP: DO OR DIE: REINVENTING YOUR BENEFITS AGENCY FOR POST-REFORM SUCCESS

Scott Cantrell, Chief Marketing Strategist, BOTTOM LINE SOLUTIONS, INC.
Panelist: Robert J. Lieblein, EVP, MARSHBERRY

**Fee included in the conference registration rate.

This workshop will reveal the simple but powerful steps that every benefits agency must take to remain relevant, competitive and profitable in the post-reform era. With the coming shakeout in the benefits industry, only the most efficient and effective agencies will survive but those left standing will be hugely successful.

Three of the industry’s top agency consultants will present an easy-to-follow blueprint for agency transformation that will position any agency to emerge as one of the post-reform winners. Attendees will discover what it means to be – and how to become – a post-reform 21st Century Agency that can dominate its market.

Attendees will learn how to…
                                                                   
. Move from a transactional to a consultative selling style
. Hold their marketing and prospecting accountable for real results
. Wring maximum efficiency and profitability from their administration and back office
. Get superior prospecting and sales results from producers

>> Submit a question to this session's speakers

>> Return to Agenda