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Past Attendee Testimonials

As CFO of Veritext, managing the employee and financial aspect of health and wellness benefits increases in importance every day. I’ve been attending BFE for 5 years now and I am amazed at how much I learn each time I attend.

The ability to network with peers facing the same challenges, as well as to meet industry experts is critical in staying ahead of the curve in this ever changing and important facet of our business."
   —Rich Antoneck, CFO,
       Veritext Deposition &
       Litigation Services

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Monday, September 10, 2012

3:45 p.m. - 4:30 p.m.
Track: Healthcare View Track

MAKING HSAS WORK: INSIGHTS AND BEST PRACTICES

Jennifer Benz, Chief Strategist & Founder, BENZ COMMUNICATIONS
Dennis Triplett, CEO, UMB HEALTHCARE SERVICES, A DIVISION OF UMB FINANCIAL CORPORATION

For many companies, high-deductible health plans are the only way forward, but few have cracked the code about engaging people in choosing benefits, using the plans and saving for their futures. Using account holder data and expert marketing techniques, UMB, a leading HSA administrator, is breaking new ground in education and engagement. UMB will share insights from their research and show you how to communicate more effectively, and drive the specific behaviors that make health care consumerism a success. Gain insights on:
-Best practice benefits communication, including the latest social media and mobile strategies
-Promoting health care consumerism, retirement savings and financial wellness
-Applying marketing techniques to target the right messages to the right audience

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