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Past Attendee Testimonials

As CFO of Veritext, managing the employee and financial aspect of health and wellness benefits increases in importance every day. I’ve been attending BFE for 5 years now and I am amazed at how much I learn each time I attend.

The ability to network with peers facing the same challenges, as well as to meet industry experts is critical in staying ahead of the curve in this ever changing and important facet of our business."
   —Rich Antoneck, CFO,
       Veritext Deposition &
       Litigation Services

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Tuesday, September 11, 2012

8:45 a.m. - 9:15 a.m.

GAMIFICATION: THE POWER AND PROFIT OF PLAY

Moderator: Campbell Edlund, President, EMI STRATEGIC MARKETING
Panelist: Brent Poole, CEO, MINDBLOOM
Panelist: Cora Hall, Digital Marketing Manager, AXA EQUITABLE
Panelist: Jillian Verspyck, Director, Marketing Communications, ING

How many of your employees are eager to take your training? How many of your customers and prospects are excited to learn about your products? If you answered “not many” to either or both questions, then gamification should be in your arsenal.

When you attend this session, you’ll learn:

  • How to start using gamification to translate play into profit
  • Hear how other companies are putting gamification into practice now
  • Learn how to apply gamification best practices

>> Submit a question to this session's speakers

>> Return to Agenda