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Joe Markland

President and Founder, HR Technology Advisors, LLC


Joe is President and Founder of HR Technology Advisors (HRT).  HRT is a leading HR and Benefits Technology consulting and solution provider since 2001. HRT consults benefits brokers and their customers on how to leverage technology to simplify HR and Benefits Administration. HRT has analyzed more than 100 HR and Benefits technology companies and have deployed solutions to over 400 employers utilizing 30 different vendors.

Joe was one of the early entrants into the Benefits Technology business when he founded StarNex, Inc. in 1997. StarNex was an employee benefits technology firm focused on technology solutions that utilize the Internet to quote and enroll group insurance programs. As President he created the website which was utilized by over 10,000 employee benefits brokers. Joe started the current consulting business after the sale of StarNex in 2001.

Joe started his career as a financial analyst with General Electric before spending 14 years in Group Insurance Sales and Sales Management with UNUM and Allmerica Financial. He sold over $80 million in group business to over 500 corporations during his career. 

Joe is considered an industry expert on HR and Benefits Technology. He has published numerous articles and speaks regularly at Industry Conferences. Appearances include Health Underwriters meetings in California, New Hampshire, Michigan, Kansas, Ohio, Alabama, Washington, Georgia, North Carolina and Virginia; the LOMA Systems Forum, the National Group Underwriters Association of America Conference, the Kentucky NAIFA Career Path 2000 Conference, the IVANS E-Business Forum, and CIAB Conferences in New York and Chicago.

Joe is a graduate of WilliamsCollege where he majored in Psychology and played varsity football and baseball. He lives in Franklin, MA with his wife, Kim and their two children, Michael and Lauren.